TFLI is a close knit, crack team of leading-edge software developers and digital marketing obsessives. Working from our (not so) secret lair, in deepest, darkest Cheshire, we are united in our mission to build the very best customer acquisition funnels, producing the highest quality sales prospects for our partners.
We own, operate and generate sales prospects via a number of different brands within a number of different markets, at both home and abroad. These include...
Want to know the secret to crafting the perfect lead?
Product Specification
Stage 1 is to identify what sort of people may be interested in our new product. This usually involves a meeting between our sales and media teams. Time will be spent considering customer demographics, geographical location and other product specific customer attributes.
Landing Page Design
Stage 2 of the process is to build a number of different landing pages and, in most cases, a range of different form flows. The way in which a field is presented can have a significant effect on customer engagement, and also quality.
Traffic Source
Stage 3 is traffic identification. Undoubtedly one of our greatest strengths is that we don't work or rely on third party marketers to generate traffic to our offers (a rarity within our field). This is massively advantageous as it means that we are in direct control of how customers get to our sites, and where they come from! This ensures that quality is consistently high, compliant and that the journey can always be traced from start to finish.
Ads, Ads, Ads
Ad design is an incredibly important part of the journey. Our media team spend a significant amount of time prepping and testing ad copy, imagery and video. In the same way that different platforms bring different types of traffic in terms of customer demographic and intent, so too is customer engagement dependant on how the ad was written and ultimately interpreted.
Funnel Optimisation
For those not in the know, in the world of digital marketing "funnel" simply means the journey from start to end. We spend an age testing, re-testing and obsessing over our sales funnels. The goal is to identify where or what within the journey can be improved, and how to best implement the improvement for the benefit of our partners.
Lead Delivery
Only when we have tested each element of the journey can we be confident in our ability to deliver quality, but it doesn't stop there. Ultimately, it is not until we generate a lead that we truly know how good of a job we have done (and we don't always get it right first time). Only through a constant loop of lead delivery and partner feedback are we able to truly optimise the customer journey, resulting in the best quality leads.
Interested in joining the guild? Can't see a vacancy to suit your super human skills? We are always keen to speak to talented individuals, even if we're not currently recruiting for a specific position.
Below is a list of our current vacancies.
To contact the team simply send a Raven.
(Alternatively, if you're short on Ravens you could always use one of the options below).